WHIMSY + ROW

ABOUT

Whimsy + Row is an eco-conscious lifestyle brand founded in 2014 and based in West Los Angeles. Birthed out of a love for quality made goods and sustainable practices, their mission is to provide ease and elegance for the modern, creative woman. Their founder Rachel is a born entrepreneur and curator who knew she always wanted to start her own company. She hustled hard at fashion school in San Francisco, where her love for sustainability began. After graduating, she then leaped into her career from the bottom, packaging boxes in a warehouse and managing 70 employees for a fashion tech start-up. She was determined to learn the ins and outs of the fashion industry, and for 6 years she did just that. Finally fed up with the dishonest and harmful practices within the fashion industry, she went her own way and launched Whimsy + Row in 2014. Inspired to create a brand without excess waste and egos, she decided Whimsy + Row would be an (eco)friendly, accepting, loving brand and community.

MADE IN US

BASED IN US AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

WASTE

They making bandanas and tops out of their excess fabric to minimise their leftovers, they recycle all of the packaging supplies and reuse all of the shipping materials that otheir vendors send them.

PACKAGING

They pick up all of their garments from the factory without using any packaging. Their shipping materials are made from recycled materials and are recyclable. Their tote bags, neck labels and hangtags are also made from recycled materials.

NATURAL MATERIALS

They choose low impact fabrics like linen, viscose, tencel, and rayon. They biodegrade faster than synthetic fabrics and use substantially less water to create.

ETHICAL

Ethically made in LA.

DEADSTOCK

They use locally sourced deadstock fabrics.

WATER

No water is used for the making of their clothing.