ABOUT

Underprotection is a Danish brand based in Copenhagen and founded in 2010. The purpose of our company is to create underwear styles that makes you feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about vacation and summer. Their biggest goal is to show that fair fashion made in sustainable fabrics do not have to be boring or less fashionable, it can be combined and they do their best to show that it’s possible. They design two collections a year, which includes lingerie, loungewear and swimwear all made in sustainable materials and produced in a certified factory. Their products are sold all over the world from Denmark to Canada, in lingerie boutiques and in luxurious department stores like Kadewe, Hudson’s Bay Netherlands and Simons.

In 2014 they were nominated with an ELLE Style Award in the CSR category with two other brands. They didn’t win, but it made them very proud. Next to that the world’s biggest style site WGSN, has mentioned them as a brand to watch at Salon International de la Lingerie Paris both in 2015 and 2016. They have also been featured at Vogue.com, in Marie Claire and ELLE among others and are often seen on bloggers and instagrammers. They hope you will follow their journey, as they continue to always look for new and even better ways to create their sustainable products.

MADE IN INDIA

BASED IN DENMARK AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

ETHICAL

They produce in New Dheli, India in a small factory Fashion Forte since they started brand in 2010. It is run by a young visionary woman named Charita. In 2013 they obtained the Fair Wear Foundation (FWF) young designer license. They only use certified materials.

RECYCLED

They use recycled polyester and recycled wool. Their products are The Global Recycle Standard (GRS) certified.

CRUELTY FREE

They are PETA certified.

NATURAL FIBERS

They use lyocell & milk fiber that is a byproduct of dairy industry.

ORGANIC

They use organic cotton. They are GOTS certified.

DYES

They are OEKO-TEX® certified.