ZIRAN 自然 is a concept in ancient Daoist philosophy that means “self so, natural, spontaneous, and free.” Ziran advocates what is so of itself, without any external force or coercion. This concept drives everything they do. Their mission: weaving tradition into the modern world. Leading a new generation to live the Ziran way: natural, spontaneous, and free. Their core values are to give kindness to one another – have passion for creativity – accountability for actions – to care for the planet – to preserve culture – and have more purpose in business. Founder Kelly grew up in LA’s Southbay and spent her formative years in the ocean, thrifting, sewing, and traveling to China. She is Chinese/Irish and draws influence from both cultures. While researching her undergraduate honors thesis she discovered xiang yun sha silk. Completely enraptured, she vowed to use the exclusive silk someday when she started her own clothing line.
MADE IN US
BASED IN US AND SHIPPING: INTERNATIONAL
All their pieces are made with xiang yun sha silk that is sustainable and created entirely by hand in one small city at the banks of the Pearl River in China and is a part of cultural heritage. They visit their fabric manufacturers 2-3 times a year.
All their garments are handmade in LA. They are transparent in their manufacturing process and developes close relationships with everyone involved. They visit their factories 3-5 times a week. Their full time employees receive health insurance and dental. As well as reimbursed for gas and other work time expenses.
hey only use sun as an energy source when making their fabrics which means this process can only happen 3 months out of the year when the sun is the highest.
No harsh chemicals are used. All ingredients are natural, and the process is completely sustainable, from beginning to end. Silk is dyed in vegetable juices.
They treat their water after use.
They do free of charge garment fixing and upcycle old garments to make new ones.