STORY mfg. was born out of a desire for a more authentic, fulfilling and kind approach to fashion, one that wouldn’t involve a trade-off between aesthetic and sustainability. They build products to last, because the most sustainable way to live is to buy less. That said, their approach to products – from their fabric to trims – means that when they are discarded, biodegrade and enrich the soil. They are working towards also trying to find ways to use materials like ocean and land waste to turn them into useful & beautiful items.
Ultimately, and most importantly, they create what they call “Positive Products”. Things that not only do no harm, but can in some way benefit the earth, and all the humans they touch.
Their ‘stories’ celebrate the human and technological effort that has gone into making each piece.They track down people in the most rural of places, and visit every location their materials are made – not only to check on the quality of the products and meet the makers – but to photograph and share the adventure.
BASED IN UK AND SHIPPING: INTERNATIONAL
They use organic cotton.
They don’t use animal products in their collections.
They use 100% corozo buttons.
They use natural and eco-friendly dyes such as indigo, madder, babul bark.
They sometimes use deadstock fabrics.