STORY mfg. was born out of a desire for a more authentic, fulfilling and kind approach to fashion — one that doesn’t involve a trade-off between aesthetics and sustainability. They are a husband and wife team and work with a large group of dyers, weavers, embroiderers and tailors in their atelier in the Indian forest. Their products are designed to benefit the earth, their customers and the people they work with. They believe fashion can be a form of social activism and that STORY mfg. can help create a more positive future
BASED IN UK AND SHIPPING: INTERNATIONAL
They use organic cotton and organic linen.
They don’t use animal products in their collections.
They use 100% corozo buttons.
They use natural and eco-friendly dyes such as indigo, madder, babul bark. Their natural indigo sourcing comes from an effort to fix nitrogen levels in over-tilled and farmed soil, and their dyeing takes place in a re-planted forest where all their waste is used to fertilise the gardens.
They collect offcuts from production and turn them into a paper to make their hangtags, stuffing and if large enough work them into new items.
Their work is heavily craft-based and involves both teaching and learning new techniques together with their craftspeople. They are invested in giving continuous, well-paid work and do not switch for cheaper alternatives.