When Anna founded PURA UTZ it was a dream of working for the empowerment of the Mayan women through their crafts and skills. For many years she had considered Guatemala her second home. Visiting the country for the first time when she was around eleven years old, proved to create a certain path for her in life so far. Since then she have undertaken numerous travels to Guatemala, working as a volunteer teacher, nurse and eventually doing her thesis on the reproductive health of the Mayan women. Oh yeah – her ‘real’ profession is nursing and anthropology student at UNI. She feel a profound compassion and love for Guatemala — the amazing people, the diverse culture, the endless colors, shapes and forms, the tremendous mountains and volcanoes, the lush forest and jungles, the Mayan religion, the ancient dialects and everything in between the old school buses and corn tortillas.

PURA UTZ is to her a dream of living a life in close relation to Guatemala. It’s a dream of connecting worlds, it’s a dream of being creative, it’s a dream of making a difference in someone else’s life, it’s a dream of adding warmth and color to Scandinavian homes through sustainable quality design and, furthermore, it’s a dream of honoring ancient weaving craft and traditions — basically it’s a dream of doing and living something she loves. That dream is alive and she is so grateful.

Their name carries many meanings and they are proud to live up to this standard of quality, good and a feeling of amazing. All their products are produced to honor and to create a sustainable income for the incredible women. They call their business ‘an empowerment project’, because their values reach beyond the wish to create income — they want to acknowledge the existence and worth of the women they work with, and they want to empower the women who wear their design.





Part of the money that is generated goes into a project for isolated elderly people in Santiago Atítlan. Every tuesday and friday elderly people from around the town can come and pick up tortillas, beans, sugar and coffee to last for three days.


Their pieces are handmade by artisan women in Guatemala. They are made to create a sustainable income for the incredible women and their families. They pay three times the salary they are paid for beadwork in the village. That means they are paid per product but also per hours they spend. They work with individual women, cooperatives and Non-profit organizations in different parts of Guatemala.


Their bags are made-to-order as they don’t believe in excessive production. All made to order bags in their shop come with a personal note from the woman who made it and you will receive a photo update while you wait to receive your bag.

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