ABOUT

At Outerknown, they’re making every decision with the highest regard for the hands that build our clothes and the world we call home. From seeds to suppliers to circular design, their mission is to protect natural resources, empower the people crafting our clothes, and inspire change within the industry and beyond. They believe you shouldn’t have to sacrifice style for sustainability – the two should be synonymous.

11 time World Surf League Champion, Kelly Slater and acclaimed designer, John Moore founded Outerknown with the belief that they have a responsibility to make clothing that respects the world around us. For over two decades, Kelly and John were on the frontlines of fashion, seeing firsthand the massive impact the industry had on the environment. There came a point where they realized the clothes they were designing and wearing were part of the problem. They wanted to be part of the solution. What if we could design the kinds of clothes we love to wear in a more conscious way? That’s the question they’re answering every day. They founded Outerknown to change the game and create clothing that not only reflects their style but also their values.

MADE IN US, PERU, CHINA, SRI LANKA, MEXICO, VIETNAM, PORTUGAL

BASED IN US AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

ETHICAL

They manufacture globally with makers who share their values and abide by the strict guidelines of the Fair Labor Association (FLA), Bluesign, and Fair Trade (for select partners).

ORGANIC

They use GOTS organic cotton.

WATER TREATMENT

They partner with Bluesign who has created the best industry standards for monitoring and auditing chemical, energy and water use.

TRANSPARENCY

They disclose all their supplier & manufacturers on their website.

RECYCLED

They use econyl, recycled cotton, recycled polyester and recycled nylon.

NATURAL FIBERS

They use natural fibers such as hemp, baby alpaca.

SOCIAL IMPACT

100% of ITSNOTOK shirt profits support Ocean Conservancy and their mission to clean & protect the ocean for generations to come.