Ode to odd finds charm in the eccentric and real, in the known and unknown, in the old and forgotten. Inspired by the duality of timeless aesthetics and craftsmanship – it is an ode to everything bizarre and beautiful in the contemporary world. The label echoes the sensibilities of duo – Shreya and Priyal Mewara who are respectively fashion and communication graduates. After graduating from Pearl Academy of Fashion, India, Shreya went to pursue masters in fashion from Istituto Marangoni, London where she trained under renowned designers – Michelle Lowe Holder, Roksanda and Tata Naka. While Priyal – with no training in fashion believes that the very fact makes it easy to deconstruct and construct her own path in fashion. An ode to you, to me, to us, to them, to uneven, to outnumbered, to odd. The pieces are crafted from high quality natural and eco-friendly materials such as organic cotton, silk, mulmul and wool which culminates into simple and unpretentious design with a touch of human hand in every process.
MADE IN INDIA
BASED IN INDIA AND SHIPPING: INTERNATIONAL
Their fabrics are handwoven in the villages of India by the old generation weavers who have traditional family run businesses which they visit every three month. Every piece is made in their studio with a slow production methodology and using minimum waste during production.
They use mashru silk, peace silk, mulmul, cotton silk and merino wool.
They use natural, chemical free dyes.
They use wind energy for makeing their fabrics.
They use organic cotton from India.
Their packaging material is made out of recycled cotton waste by the artisans in the town of Sanganer, Rajasthan.
They treat their water after dying and have a low water usage policies.
They reuse, recycle their leftover fabrics and have a zero waste program.