ABOUT

No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire.You shape them with your lifestyle, and they become like a second skin. Jeans share the same soul and attitude found in the rock’n’roll scene they’re both part of the same culture. Nude offers a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.

MADE IN EUROPE & INDIA

BASED IN SWEDEN AND SHIPPING: INTERNATIONAL

WE HAVE VERIFIED INFORMATION WITH THE BRAND

SUSTAINABILITY LABELS

MAINTENANCE

They carry out free repairs. Have a recycling program. They repair and sell second hand jeans through their repair shop.

DYES

They mostly use synthetic indigo dyes, but sometimes natural indigo dye is used as well. They are striving towards using more GOTS certified chemicals in their production. They use vegetable tanned leather. All chemical used in their production need to follow their RSL that has stricter requirements than REACH (European chemical legislation).

TRANSPARENCY

They are transparent about their supply chain and the information is listed on their website.

NATURAL FIBERS

They use lyocell, wool, linen.

WATER

They treat, recycled and reduce water when making and dying their fabrics and have a low water use policy when making their garments.

WASTE

They recycle their cut-offs and leftover rolls. They make new products, mostly accessories, from old Nudie Jeans and work towards Circular Economy.

SOCIAL IMPACT

They have a longterm relationship and collaborations with Amnesty International Sweden, where they donate part of the money for children´s jeans to their activities.

ETHICAL

Their garments are made in Tunisia, India and Europe. They are member of Fair Wear Foundation. In addition to audits, Nudie Jeans representatives visit their suppliers on a regular basis. During production peaks they visit more often & many of these visits are unannounced.

ORGANIC

They use fair trade cotton that is certified by Organic Content Standard (OCS), GOTS, Eco-cert or EU Organic standard.

PACKAGING

Their paper bags and boxes are made partly out of recycled material and are FSC-certified. The plastic bags are made of 40-80% recycled plastic.

RECYCLED

They use recycled cotton, recycled polyester, recycled wool. They have changed the leather patch on their denim to Jacron Pacth (made with recycled paper).

ENERGY

One out of three of their denim laundries are only working with LED lightning. Their Indian supplier only uses wind energy.

TRANSPORTATION

They support the Swedish Environmental NGO Naturskyddsföreningen (The Swedish Society for Nature Conservation) in their work focusing on climate change. They track and calculated the Co2 emissions created by their business trips and have thereafter donated the same amount to Naturskyddsföreningen’s work focusing on climate change.