ABOUT

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.

MADE IN US, INDIA, PERU, CHINA

BASED IN US AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

ORGANIC

They use GOTS certified organic cotton.

RECYCLED

They use ECONYL®, a 100% regenerated nylon fiber made from pre and post-consumer waste, REPREVE®, a polyester fiber made of 100% recycled plastic. The metal trims used in their designs are composed of partially recycled materials, they source buttons partially made from recycled paper and recycled polyester.

NATURAL FIBERS

They use hemp, linen, alpaca and Lenzing cellulosic fibers such as TENCEL™ Lyocell, TENCEL™ Modal, TENCEL™ with REFIBRA™, TENCEL™ Luxe. Their buttons are made of Corozo nut.

WASTE

They work with Fabscrap an organization that picks up fabric scraps directly from their offices so they can be sorted and reused or recycled appropriately. They also work with The Renewal Workshop takes unwanted apparel and textiles and turns them into Renewed garments, upcycled materials, or recycling feedstock.

ETHICAL

They regularly conduct in-person factory visits and have developed close, long-term working relationships. They have partnered with artisan support groups like Art Atlas in Peru. They garments are produced fairly in USA, India, Peru, China. They have partnered multiple organizations that works towards more sustainable fashion.

PACKAGING

They ship all swimwear in compostable plastic poly bags. Their hang tags are made from 80% recycled paper and printed with soy-based inks, hang tag strings, along with all garment sew-in labels, are made of 100% organic cotton.

DYES

They use high quality dyes & look for Oeko-Tex certified. They test their materials against a Restricted Substances List (RSL) to avoid harmful chemicals. They use digital printing that reduces water waste.