Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.
MADE IN US, INDIA, PERU, CHINA
BASED IN US AND SHIPPING: INTERNATIONAL
They use organic GOTS certified cotton.
They use ECONYL recycled nylon and REPREVE recycled polyester. Metal trims are mixed with recycled materials.
They use Lenzing Tencel, Modal or Rayon and their buttons are made from the Corozo nut.
They use digital printing that allows the flexibility to have small runs of production, they also adjust a print to fit their garment pieces to reduce our overall fabric use. They work with Fabscrap an organization that picks up fabric scraps directly from their offices so they can be sorted and reused or recycled appropriately.
They regularly conduct in-person factory visits and have developed close, long-term working relationships. They have partnered with artisan support groups like NEST in India and Art Atlas in Peru. They garments are produced fairly in USA, India, Peru, China. They have partnered multiple organizations that works towards more sustainable fashion.
Their hang tags are made from 80% recycled paper and printed with soy-based inks. Their hang tag strings, along with all garment sew-in labels, are made of 100% organic cotton. They use compostable poly bags.
They use high quality dyes & look for Oeko-Tex certified. They test their materials against a Restricted Substances List (RSL) to avoid harmful chemicals. They use digital printing that reduces water waste.