KNOWLEDGECOTTON APPAREL

ABOUT

The story and success of Danish menswear brand KnowledgeCotton Apparel began in 1969, when Jørgen Mørup, together with his father, opened a small textile company in the city of Herning. Since the beginning, the company has focused on sustainable principles and Jørgen Mørup began working with organic cotton at the end of the 1980s. In 2008, together with his son Mads, Jørgen Mørup founded KnowledgeCotton Apparel, a clothing line for men made from eco-friendly textiles. Today, KnowledgeCotton Apparel is built on almost 50 years of family experience in design, innovation, responsible environmental practice and a passion for quality. These fundamental standards remain at the core of its business philosophy today. From the raw material to the finished garment, KnowledgeCotton Apparel follows a special process of best-practice principles to reduce its impact on the Earth and to ensure that natural resources are treated with respect and care. To KnowledgeCotton Apparel, fashion is not just about looking good. It’s also about doing good, doing what is right and feeling good about it – with respect for people and the environment. The company produces timeless, sustainable products and promote fashion choices that are as clean and natural as possible. It is its endless mission to provide the conscious male consumer with sustainable fashion choices – without making any compromises when it comes to style, comfort or quality.

MADE IN TURKEY, INDIA, CHINA

BASED IN DENMARK AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

ETHICAL

They only work with supply partners that are GOTS, GRS and CSR-certified. Their partners live up to the highest standards when it comes to environmentally friendly production and social responsibility and their supply chains also have SA8000, BSCI, Fair standards.

NATURAL FIBER

They use sustainable materials such as Tencel, Linen and certified organic merino wool.

ENERGY

Their goal for 2025 is to become 100% carbon neutral throughout their supply and distribution chain by shifting to carbon-neutral factories powered by green power. In 2017, they produced 15% of their collection in carbon-neutral factories. They also plant new forests that naturally capture carbon dioxide. They plant one new tree for every 25th shirt they produce.

ORGANIC

They use organic cotton.

RECYCLED

They use recycled polyester made from PET bottles.