ISTO

ABOUT

ISTO. was founded by three men who, maybe like yourself, enjoy dressing well but have grown weary of the fashion establishment. When it comes to clothing, they enjoy all types of brands, sizes, shapes and colors. They do not enjoy the growing disparity between quality and price. They’re tired of how seasonality drives irrational purchase behavior and promotion cycles. They hate the avalanche of digital marketing. And they hate all the frustration that comes along with it. They want to make better products and forge a different relationship with consumers. Out with the old, in with a new way of looking at fashion. For them, independence means quite simply they get to live free from industry constraints or an investor’s mindset, but most importantly free from the frantic demands set by high fashion agenda. They aim for people that know what they want and how they want it, regardless of whatever trend comes. You could call them a startup, but what you see here is essentially the result of time, effort and money invested exclusively by three founders skilled in design, business management and marketing. This makes all the difference in the world. They decide who they work with, how they collaborate, what the brand looks like, and what products they put forth. The only one that gets to influence those decisions is you.

MADE IN PORTUGAL

BASED IN PORTUGAL AND SHIPPING: INTERNATIONAL

WE HAVE VERIFIED INFORMATION WITH THE BRAND

SUSTAINABILITY LABELS

ETHICAL

Locally made in Portugal. They visit their factories 2 times a month.

ORGANIC

They use organic cotton from Turkey.

PACKAGING

They use recyclable packaging to send garments from factory and to consumers.

NATURAL FIBERS

They use linen from Portugal.

TRANSPARENT

They show price breakdown for each product.