ABOUT

Founder, Andrew Lethbridge always knew he wanted to create a sustainable, conscious and forward-thinking brand based on denim. They believe that great fitting jeans in premium denim shouldn’t cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials, they create thoughtfully sourced collections that are not only sustainable, but also makes you feel great. They create their seasonal collections around the key jean shapes, making sure that each style has a flattering feminine detail. They are obsessed with fit and fabric to give every girl that leg lengthening shape, booty uplift and figure perfecting silhouettes. Their t-shirts, knitwear, dresses and jackets are all designed to work perfectly alongside each pair of jeans.

MADE IN TURKEY AND PORTUGAL

BASED IN UK AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

NATURAL FIBERS

Their branded rivets and buttons are made with a low environmental impact in a factory that is Bluesign® accredited. They use natural materials such as silk, wool, tencel.

RECYCLED FIBERS

Their patches are made of recycled leather. They are made by combining the off-cuts and edges of the leather skin that are usually discarded from other manufacturers. They use recycled cotton.

ETHICAL

They work closely with their partner factories in Turkey & Portugal, who respect and share their conscious choice and sustainability ethos. They source their denim qualities with pioneering mills in Europe who want to lead the change in sustainable fashion.

ORGANIC

They use organic cotton.

WATER

Their jeans have eco-friendly washes using laser and ozone systems to ensure that they can get a better finished product with a fraction of chemicals. About 75% water reduction.