HARA, meaning green in Hindi, is a clothing label designed for you and our earth collectively. Consciously creating pieces that are soft and beautiful with sustainable and ethical practices at the core. The brand strives from seed to store to empower lives and rejuvenate the earth. Their mission is to use the label as a platform to bring change, awareness and education to the issues within the fashion industry. While travelling India, founder, Allie Cameron, was first faced with the environmental impact that the fashion industry is having on the planet. From the chemical runoff to the enormous amount of plastic use, she saw very quickly that things needed to change in order for the Earth to sustain its environment. After spending her time on local cotton farms talking directly with farmers, she wanted to create a solution to the problems – a clothing label where design meets sustainability. HARA was officially started November 2016 but for Allie, HARA has been a work in progress since early 2013. When she was at high school she was really into finding vintage and second-hand pieces to wear. It turned into a small business where she would resell those pieces online. It was at this point she really began thinking about the environmental impact the clothing we wear has on the Earth. Back then she didn’t know what it would be called or what exactly she would be selling but she knew the values behind it would be to help the Earth regain its power.
MADE IN AUSTRALIA
BASED IN AUSTRALIA AND SHIPPING: INTERNATIONAL
All their products are naturally dyed, cut, sewn, packaged and shipped in Melbourne, Australia.
They filter out and reuse the water used in bamboo fiber production.
They use bamboo fiber that has no pesticides, insecticides or fertilisers are used in the growing. It uses only rainwater to grow. OEKO-TEX 100 certifications.
All their garments are dyed naturally using the leaves of different plants.
They have teamed up with Environmental Justice Foundation to support their environmental projects, especially surrounding pesticides and chemicals in the production of cotton.