FIRST BASE

ABOUT

Living and working in Bondi in late 2013, founder, Alison Cotton hit a crossroads of disconnect in all aspects of life. From this period, the overwhelming desire to reconnect was the catalyst for the concept that First Base was imagined under. Cotton decided to create something that was ultimately about getting down to the bones, about stripping away all of the things in life that seemed unnecessary and truly getting back to basics. The idea was to take her love of surf and sports culture and build something that was clean, simple and ultimately iconic, just like Bondi Beach. And just like that First Base was born. Coming from the laid back coastal city of Perth, WA, Cotton had always taken a simplistic and functional approach to deign, style and life in general. Black and white with a bit of grey in-between is very much her point of view. No time for fussy design or people. Straight talking, ballsy and real are her best and simultaneously worst traits, which at the core of everything First Base is and does.

MADE IN CHINA

BASED IN AUSTRALIA AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

ETHICAL

Their garments are ethically made in various factories in China, they are bi-annually third part audited and are WRAP (Worldwide Responsible Accredited Production) compliant. They also disclose all of their suppliers.

PACKAGING

All of their poly bags are made from biodegradeable plastic, they use recycled paper bags for shipping, they recycle their ink cartridges, only use recycled paper products, use eco-friendly cleaning products.

ORGANIC

They use 100% GOTS certified organic cotton from China.

DYES

They use GOTS certified dyes.

SOCIAL IMPACT

They have collaborated with Human Kind Project and have produced t-shirts from which all profits goes to charity to help educate, empower and nurture girls in rural India.

RECYCLED

They use ECONYL a fabric that is made from recycled fishing nets from Italy.

NATURAL FIBERS

They use sustaianable bamboo.

TRANSPORTATION

They offset their carbon by planting trees.

WASTE

They recycle their cutoffs and and reuse their leftover fabrics.