In 2007, during a meeting with Pakistan’s production manager Mr. Zulifiqar, it slips out of the pocket of one of the founders. Rubber soles. Stitched canvas. Mr. Zulifiqar immediately recognizes a new business venture for his workforce and confidently states: “We can do this, too.” The idea is in the world: a fairly-traded sneaker, manufactured in a sustainable and environmentally friendly way, using the established Ethletic supply chains. Employees are trained, prototypes are made. In 2010, the Ethletic Sneaker becomes worldwide the first sneaker on the market to be certified with the Fairtrade quality seal for organic cotton. In the same year the German Association of Worldshops (Weltladen-Dachverband), with strict criteria and a pioneer in fair trade, adds Ethletic to its list of accredited suppliers.
MADE IN PAKISTAN
BASED IN GERMANY AND SHIPPING: INTERNATIONAL
They are PETA approved.
They use Fairtrade certified organic cotton that is sourced from Fairtrade producers in India.
Their shoes are ethically made in Pakistan. They support fair pay, good working conditions, and donate a special premium: 15 % of the purchase price is paid to the workers’ welfare association at the production facilities.
Their natural rubber is FSC®-certified from Sri Lanka. The soles are bonded using natural latex milk in the classic vulcanization process.