The brothers Alexander and Johannes Graah and their father Morten founded Dr. Denim 2004 in Gothenburg. The company has since then been run as a linear family business without hierarchies where blood is not thicker than water. The brand is known for it’s fashionably functional beloved denim garments. Every individual’s engagement and well-being is of greatest importance and run as a core through the organization. The familiar and permissive climate creates a dynamic and personal atmosphere where the collective skills are highly recognized. Dr. Denim products to embody the vision that denim and fashion can be strong, guiding forces within the surrounding world of sustainability. Currently part of their collection uses sustainable materials and their outright mission to be using primarily sustainable fibers by 2022 in their collection.
BASED IN SWEDEN AND SHIPPING: INTERNATIONAL
Brand uses organic cotton.
Brand uses recycled cotton.
Brand has a strict chemicals policy that applies to all of their production. It takes REACH regulations into account but also covers chemicals which the Swedish Chemicals Group believes are important but which have not yet been covered by legislation.
Brand is a participant in the BSCI – Business Social Compliance Initiative to ensure ethical working conditions in manufacturing.
Brand uses cellulosic and fully biodegradable sustainable lyocell/tencel by Lenzing.