Founder Joanna Dai’s eight year finance career in New York and London instilled a style of polished attitude and smart sensibility, but the California ease from her upbringing remained unshaken. Yet, when it came to workwear shopping, she felt increasingly discouraged by the market where effortless style, function, quality and value rarely coexisted. So she had the vision of a brand where none of these factors were compromised – a brand of performance wear that empowered the professional woman. Dai was born out of a love for style and a need for function, a call for quality and an understanding for value. They are fast-moving and forward-thinking, and they want to be empowered by ease and authenticity. So they created the intersection of performance fabrics, elegant tailoring, and honest premium quality, delivered directly to you.
Designed to adapt, they envisioned easy-to-wear pieces that did more. DAI designed a capsule collection that is thoughtfully functional and seamlessly versatile – to move you from desk to dinner, meeting to networking, pitch to plane. They use luxe, yet life-proof fabrics for women who mean business.
MADE IN POLAND, ROMANIA, PORTUGAL
BASED IN UK AND SHIPPING: INTERNATIONAL
Their garments are made in Poland, Romania, Portugal. DAI upholds the highest levels of integrity when it comes to environmental and social standards. From raw materials to final products, they strive to make smart and purposeful decisions every step of the way. Have earned Butterfly Mark by Possitive Luxury.
Their materials are Oeko-Tex® and/or REACH certified wherever possible to ensure the chemical safety of our products.
For their signature technical fabrics they are working with environmentally conscious Italian mills, such as Eurojersey, who invest in technology to reduce waste and save energy.
They are committed to donating a portion of net proceeds to organisations and initiatives that support women, girls and gender equality. They are proud to be partnering with Dress for Success Greater London.