Brave GentleMan does things differently. They embrace a slow-fashion production model. They resist industry-induced “seasons”. They invest in sustainable innovation, superior vegan materials, ethical labor & classic styles made with quality. In 2010, Brave GentleMan was launched, becoming the first vegan lifestyle menswear brand in the world.
Ethical Fashion is not an aesthetic. It is a methodology. Brave GentleMan simply applies this method to classic menswear aesthetics. They don’t believe animals belong in the fashion production system, or any industrial system for that matter. They believe that people making their clothing and growing, developing or processing their materials deserve respect and dignity through safe conditions and a living wage. They believe that ecosystems should not be destroyed in order to make fashion. They believe that the increasing velocity of “fast-fashion” is one very visible manifestation of a much larger and deeper problem. They don’t think Brave GentleMan is a final solution, but it is a means by which to replace more problematic systems.
Joshua Katcher is a fashion designer, author, activist and educator who has taught at Parsons The New School and LIM college, and has lectured internationally on sustainable and ethical fashion. He wrote first book in 2018, Fashion Animals, dedicated to understanding how and why animals are exploited in the fashion industry.
MADE IN US
BASED IN US AND SHIPPING: INTERNATIONAL
All their materials are vegan. They use “future-leather”a high-tech, EU Ecolabel Certified, PU-based microfiber. PU is also biodegradable by way of fungus found in landfill and soil.
Future wool (recycled-cotton/recycled-polyester blends) Future silk (made from 100% post-consumer, mechanically-recycled plastic bottles).
Their buttons are all made from corozo (tagua nut), a sustainably-gathered nut that falls from the Ivory Palm. it’s called the Ivory palm due to the nuts’ ivory-like strength, tactile and aesthetic properties.
Most of their clothing is made in New York City’s historic garment district.
They use organic cottons and organic linens from various places like India, France and the USA.
They use low impact dyes.