SILLY SHIRT, SERIOUS MISSION. Badger Badger is a British shirt label made in India. They want to celebrate their makers and champion more conscious consumption. The shirts are designed by Bombay based British duo, Danni and Flora, who set out to make one thing and make that one thing well. Their shirts are relaxed in style, made from soft oxford cotton and have been created with both him and her in mind. They chose the classic shirt because it doesn’t go out of fashion, it’s versatile and it’s the perfect canvas for Badger Badger. Badger Badger loves telling tales, they like to tell the whole story of what their shirts are made of and who made them. They have more flair than plain white oxford and unlike that crisp designer number, you’re not scared to really wear it. Their shirts are made to be cherished but also made to be worn. They want better relationships all around. A brand’s most important relationship is with their factory so they took the time to find their factories in India. They have good relationships with their manufacturers and they want to encourage consumers to form better, longer lasting relationships with their clothes.
MADE IN INDIA
BASED IN UK AND SHIPPING: INTERNATIONAL
Their shirt factory in Bangalore, India is housed in a light and airy building. Their focus on employee wellbeing is a huge part of their appeal. They have a subsidised canteen on the top floor, yoga daily on the factory floor and a crèche for employee’s children.
They use Upland cotton from South India. Their Oxford cotton (150 gsm) is woven in South India by Dinesh Fabrics.
They use upcycled dust bags made made by Texool an upcycling and recycling factory in Mumbai, India. They use waste bed and table linen from European and American hotels to make new products.
They are transparent in their supply chains.