They want to prove to the world that great looking and high quality functional clothing can be made with no harm to the planet. They could have made it easier for themselves. Having an Olympic Gold medal winner as one of their founding partners, they could have plastered his name over a reasonably good collection – and probably sold a lot of clothes. There are only two things to that: Aksel never settles with reasonably good. And the last thing the world needs right now is another fast fashion brand. So instead they decided to join the growing movement of clothing brands working to change the fashion industry from within: Brands offering a new breed of conscious consumers better and more sustainable choices for their wardrobe. And hopefully, they can inspire people to make other sustainable choices in life as well. It’s all about helping people make better choices. The ambition of the brand is to make clothes that both style and quality wise will be handed over the next generation.
MADE IN POLAND, PORTUGAL, LATVIA, LITHUANIA, CHINA, TAIWAN
BASED IN NORWAY AND SHIPPING: EUROPE
They use recycled polyester, recycled Primaloft ECO Insulation.
They use sustainable fibers such as Tencel, EVO® biopolymer textile made from castor bean which is a renewable resource, their logo badge is made from bio waste from apples, wool and alpaca.
Their work with factories in Poland, Portugal, Latvia, Lithuania, China, Taiwan. They are a member of Ethical Trading Initiative Norway. The code of conduct covers human rights, workers’ rights, the environment and animal welfare. They are GOTS, bluesign, ÖkoTex and Cradle to cradle certified.
They disclose the names of factories they work with.
They use GOTS certified fibers such as organic cotton.
They design with circular economy in mind. They keep materials in different cycles through their mono-material strategy. Fibres derived from nature like Cotton, Tencel and Wool are kept separate to manmade fibres like polyester. All materials can be recycled at the end of their life. Biobased materials are prepared for biodegradation. They are cradle to cradle certified.