Soho (NYC) based denim company 3×1 is a trendy hotspot for cult denim. Founded in 2011 by Scott Morrison the brand is knowns for its exquisite quality. Jeans are bespoke handmade, with each pair crafted from premium selvedge fabrics and you can find styles such as the fringe hem and distressing. The founder has always loved the atmosphere of factory and for this reason the shop is designed to be transparent, people having the freedom to observe and watch the process. The aim is to craft beautiful things that other factors might not be able to, like stitchless belt loops which have to be hand-threaded and are very labor intensive.
MADE IN NYC
800 different denim fabrics sourced from the rarest mills and selvedge looms from all the world.