ABOUT

Mother of Pearl is a luxury womenswear brand that celebrates individuality and authenticity. Based in East London, the brand takes an often humorous approach to print and design; masculine silhouettes fused with luxe fabrications and feminine detailing define its DNA. Ultimately, Motherof Pearl creates clothing that strikes a balance between the casual and luxury: effortless fashion, which can be elevated to be special enough for any occasion. Amy Powney was appointed Creative Director of Mother of Pearl in 2016 and went on to develop a complete range of ready-to-wear, handbags and accessories. Powney draws on references from her childhood in the North of England and is inspired by the strength and real femininity of the women who surrounded her, as well as the sportswear trends so prevalent throughout her teenage years in the 90s and early 2000s. Powney often looks to important social photographers and fashion photography from the same era to inform her designs.

BASED IN UK AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

ENERGY

They use an eco energy supplier.

ORGANIC

They use organic wool, cotton and silk.

NATURAL FIBERS

They use natural fibers like mulesting-free wool and silk.

RECYCLED

They use recycled wool.

ETHICAL

They are ethically conscious and always try to find the best factories, suppliers and farmers who care about the planet and its inhabitants. They have a sustainable diffusion collection called No Frills and they indicate their transparent supply chains through ‘Traced From Fabric To Final’ mark.

WATER

They work with mills that use minimal water for the production of our fabrics.

PACKAGING

They use plant based or recycled packaging.

DYES

They digitally print their fabrics which means they use the exact amount of ink needed to create their designs.