ABOUT

Their collection is grounded in sustainable denim with a quintessentially British attitude. At Iden they believe that great fitting jeans in premium denim fabrics don’t need to cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials they’ve create a thoughtfully sourced collection, striking a balance that is as kind to your wallet as it is to the environment. Iden is for the savvy denim girl whose jeans are the foundation of her daily wardrobe, and so their denim is at the core of a broader collection encompassing tops, knitwear, dresses and coats. All with a feminine modernity that transcends the test of time. In their words, trend-scending.

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SUSTAINABILITY LABELS

NATURAL FIBERS

They use set of natural matterials such as silk, tencel. Their branded rivets and buttons are made in a pioneering factory that are Bluesign® accredited, ensuring a low environmental impact in manufacturing and chemical processes.

RECYCLED FIBERS

They use recycled cotton, recycled polyester for their garments and recycled leather for their leather patches.

ETHICAL

Their garments are made in Turkey, Portugal, China and they are working closely with our partner factories who respect and share our sustainability ethos.

ORGANIC

They use organic cotton for their denim.

WATER

Their denim factories have water filtration systems at their laundries, ensuring all their garments have clean water processing.