ABOUT

Stefania Borras, the Creative Director of Datura, grew up in the island of Mallorca, surrounded by Mediterranean beauty. After moving to New York in 2012, she created Datura as a brand available exclusively on the web. Datura is designed in New York and made in Barcelona. The label explores the connection between the natural world and our urban lifestyle. Datura promotes slow fashion through a tightly controlled manufacturing process, web-only distribution, and the use of natural fabrics. Nature has always been an integral part in the designer’s work, acting both as a healer in the city and as a connection we all share. Datura is designed with an independent woman in mind. She has a young spirit, adventurous personality and is always looking for something new.

MADE IN US

BASED IN US AND SHIPPING: INTERNATIONAL

SUSTAINABILITY LABELS

NATURAL FIBERS

They use natural fibers like silk, wool, mohair, cashmere, velvet silk, linen, cotton.

ETHICAL

Datura’s conscious ethos promotes slow fashion through a tightly controlled manufacturing process, in which materials and processes matter. Their garments are locally made in New York.